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less social media, more FUN

You started your business to have freedom and do work you love, but somewhere along the way it stopped being fun. A 5 day challenge and weekly emails to fix that.

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The most confident animal in the world...

Wanna know the most confident animal in the world? It’s a goose walking across four lanes of traffic after leaving a Trader Joe’s parking lot. 😂 They have the ultimate “I do whatever the heck I want to energy.” And the impressive part is... everyone’s on board with it. Literally ALL the cars stop and wait. Ok, sometimes they don’t. 😳 And that can end VERY badly for the goose in question. But… 🍑 I don’t see as many dead geese on the road as I do those confident as hell ones struttin’ their...
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What are you really chasing?

We spent this past weekend at the Chesapeake Bay. And it was glorious. We spent our days just going to the water, then back to the house, then back to the water, then back to the house. We went out once for some Penguin Ice, but other than that we did nothing but float, chill, play games, and watch Big Brother. Just me and my three favorite humans. Chillin hard. It was such a great reminder for me that this is why I started my business. For the freedom to do what I want when I want. I...
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Joan Jett and Audrey Hepburn walk into a bar…

When my friend Tonya Kubo and I were talking about possibly working together on her re-brand she said, “I want my brand to be a blend of Joan Jett and Audrey Hepburn.” My answer was obviously, “When can we start?!?” 😂 So we worked together and I’m OBSESSED with what we came up with! 😍 And the Voxer message I got back from Tonya when she first saw it basically made my heart explode. 💥 She wrote this testimonial for me too… "What do you do when your vision for your brand feels so radically...
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Ice Cream Cones + Spiderwebs

“It’s not a funnel. It’s just a mattress on top of a bunch of ice cream cones.” That’s what my friend (and SEO strategist) Adrienne Kmetz said while we were chatting on Zoom the other day. My surrealist loving, art teacher heart skipped a beat because I love that idea - and I couldn’t wait to make a graphic for the email I knew I would end up writing about it. We all have this idea that our “FUNNEL” is just one big giant funnel in the sky. And that puts a crap ton of pressure on that one...
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I fell for it.

An Instagram ad got me this week. I know! I literally have a course all about how to stop buying courses and I fell for it. 🥴 HOOK, LINE, SINK-HER. My kids were running around in the background, Matt was at work, and I was doom scrolling. An ad for a course about making TikToks & Reels popped up and I thought, “I need to start making videos again, maybe this will have some secret tips for making them EVEN better when I start again!” Back story: I said I’d take Q1 off of making videos. We’re...
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Simple Kitchen Tool -

My old can opener sucked. And when I say sucked I mean it was the bane of my existence every time I had to open a can of pineapple. 🍍 Like if I wore a blood pressure monitor when I opened a can I think we’d see a significant spike for sure. But then this weekend, my life changed. We got this beauty. 😍 It's seriously a million times better, and it was less than 6 bucks. So why the eff was I using that busted up, totally infuriating, old ass can opener for so long? Because it was just the one...
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I met Dwight from The Office last week!

Ok, I didn’t get to meet him, but I heard him speak at the college Matt works for. But I was only a few rows back! It was our first date night in over a year. Which kind of relates to this email, so keep reading… I’ve been feeling a lil’ burnt out lately. I can hear the martyrdom creeping in. Poor me. I feel like I’m doing everything, and kind of sucking at a lot of it. Then I go see Rainn Wilson (aka Dwight from The Office) talk about his new book Soul Boom and instantly buy it. I’m...
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My least favorite board game...

Confession: I HATE SCRABBLE. 😳 I think it’s SO BORING! 😩 Especially when the people take a long time to think about the words they’re going to play, and it’s all thinking and no talking. It’s like torture to me. 😭 I love games like Cards Against Humanity. Just lots of talking, laughing, and very little emphasis on winning. That’s my jam. But here’s the thing: Some people freaking love Scrabble! (Those are the ones who really think when it’s their turn. 🤣) PLAY isn’t just one thing. Everyone...
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Boots, Sasha Fierce, & Roller Coasters

Before I start, if you haven’t seen the new thing I made, you’re missing out. Just sayin. And if you haven’t heard Beyoncé’s new country song are you even on Instagram? I feel like every reel I watch has that same clip… 🎶 This ain't Texas (Woo), ain't no hold 'em (Hey) So lay your cards down, down, down, down 🎶 Did your head explode when you found out that Beyoncé made a country album? Were you so confused about why she did it that you didn’t want to even listen to it? Or were you like…...
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